{"title":"Face Serums","description":"\u003cp\u003eStep 3 in your routine. Targeted treatments packed with active ingredients to address specific skin concerns — from ageing and dark spots to hydration and barrier repair.\u003c\/p\u003e","products":[{"product_id":"peptide-anti-aging-serum","title":"Peptide Anti-Aging Serum","description":"\u003ch2\u003e✨ The Serum That Remembers What Your Skin Used to Feel Like.\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003e\"Pair with our Anti Aging Day Cream and save £5.00 at checkout\"\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eOR \u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003e\"Complete your routine — buy with our Anti Aging Day Cream \u0026amp; Collagen Night Cream and save £8.00 at checkout\"\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eYou catch yourself in the mirror — not with dread, but with a quiet wish. \u003cem\u003eWhat if my skin could feel the way it did before?\u003c\/em\u003e Softer. Firmer. Alive with that effortless glow.\u003c\/p\u003e\n\u003cp\u003eThat wish is exactly why we created this.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003ePeptide Anti-Aging Serum\u003c\/strong\u003e isn't made in bulk, sitting on a shelf waiting for you. It's crafted fresh — made to order, just for you — because your skin deserves something that's truly yours.\u003c\/p\u003e\n\u003cp\u003eFrom the first drop, you'll feel the difference. \u003cstrong\u003eHexapeptide-11 and Dipalmitoyl Hydroxyproline\u003c\/strong\u003e — two powerhouse peptides — get to work, signalling your skin to firm, smooth, and restore its natural elasticity. \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e floods each layer with deep, lasting hydration, plumping fine lines from within. And while you sleep, \u003cstrong\u003eGinkgo Biloba, Blueberry and Strawberry Seed Oils\u003c\/strong\u003e quietly shield your skin from the damage the day leaves behind.\u003c\/p\u003e\n\u003cp\u003eSoothed by \u003cstrong\u003eAloe Vera Juice\u003c\/strong\u003e. Balanced. Nourished. Renewed.\u003c\/p\u003e\n\u003cp\u003eMorning or evening, after cleansing, a few drops is all it takes. Press it gently into your skin and let it do what it was made to do — bring back the version of your skin you thought was gone.\u003c\/p\u003e\n\u003cp\u003eThis isn't just skincare. It's a ritual. A promise. A return.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmoother. Firmer. Unmistakably you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVisibly reduces fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003ePlumps and firms skin for a more youthful look\u003c\/li\u003e\n\u003cli\u003ePromotes skin elasticity and smoothness\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates dry and dehydrated skin\u003c\/li\u003e\n\u003cli\u003eAntioxidant-rich formula protects against environmental stressors\u003c\/li\u003e\n\u003cli\u003eSuitable for normal to dry skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptides\u003c\/strong\u003e (Hexapeptide-11 \u0026amp; Dipalmitoyl Hydroxyproline) — firm and smooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — intense hydration and plumping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinkgo Biloba Extract\u003c\/strong\u003e — antioxidant protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlueberry \u0026amp; Strawberry Seed Oil\u003c\/strong\u003e — nourish and protect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Juice\u003c\/strong\u003e — soothes and hydrates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\n\u003cp\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil➀, Aqua\/Water, Pentylene Glycol, Cetearyl Alcohol, Sodium PCA, Isoamyl Laurate, Glyceryl Stearate Citrate, Dipalmitoyl Hydroxyproline, Propanediol, Parfum\/Fragrance, Caprylic\/Capric Triglyceride, Fragaria Ananassa (Strawberry) Seed Oil, Vaccinium Myrtillus (Blueberry) Seed Oil➀, Xanthan Gum, Hexapeptide-11, Phytosterols, Ricinus Communis (Castor) Seed Oil➀, Ascorbyl Palmitate, Hydrolyzed Hyaluronic Acid, Potassium Hydroxide, Sodium Hyaluronate, Sodium Phytate, Tocopherol, Leuconostoc\/Radish Root Ferment Filtrate, Ginkgo Biloba Leaf Extract, CI 77491 (Iron Oxides)➁, Citric Acid, Sodium Benzoate, Potassium Sorbate, Glycolipids, Linalool➂, Geraniol➂, Citronellol➂\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e➀ Ingredients from organic farming | ➁ Pure mineral pigments | ➂ From natural essential oils\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply to clean skin morning and\/or evening before moisturiser.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53457708908883,"sku":"185142","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/1785043917896.png?v=1785047910"},{"product_id":"retinol-alternative-eye-serum","title":"Retinol Alternative Eye Serum","description":"\u003cp\u003e\u003cem\u003e✨ This product is made to order — crafted especially for you.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBrighten and refresh tired eyes with our \u003cstrong\u003eRetinol Alternative Eye Serum\u003c\/strong\u003e — a gentle yet powerful eye serum that targets fine lines, crow's feet, and under-eye fatigue, without the irritation of traditional retinol.\u003c\/p\u003e\n\u003cp\u003eFormulated with Bidens Pilosa Extract — a natural retinol alternative — alongside Hyaluronic Acid, Aloe Vera Juice, and nourishing Jojoba and Castor Oils, this serum delivers deep hydration and visible anti-ageing results to the delicate skin around your eyes. Suitable for all skin types.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces the appearance of fine lines and crow's feet\u003c\/li\u003e\n\u003cli\u003eDiminishes signs of under-eye fatigue\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates the delicate eye area\u003c\/li\u003e\n\u003cli\u003eGentle retinol alternative — no irritation\u003c\/li\u003e\n\u003cli\u003eBrightens and refreshes for a more radiant look\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBidens Pilosa Extract\u003c\/strong\u003e — natural retinol alternative\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — intense hydration and plumping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Juice\u003c\/strong\u003e — soothes and calms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba \u0026amp; Castor Oil\u003c\/strong\u003e — nourish and soften\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C \u0026amp; E\u003c\/strong\u003e — antioxidant protection and brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\n\u003cp\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Coconut Alkanes, Pentylene Glycol, Aqua\/Water, Simmondsia Chinensis (Jojoba) Seed Oil➀, Sodium PCA, Polyglyceryl-6 Stearate, Glyceryl Stearate Citrate, Borago Officinalis (Borage) Seed Oil➀, Caprylic\/Capric Triglyceride, Dipalmitoyl Hydroxyproline, Ricinus Communis (Castor) Seed Oil, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Bidens Pilosa Extract, Linum Usitatissimum Seed Oil, Parfum\/Fragrance, CI 77163 (Bismuth Chloride Oxide)➃, Polyglyceryl-6 Behenate, Rhus Verniciflua Peel Cera, Xanthan Gum, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Cellulose, Tocopherol, Ascorbyl Palmitate, Potassium Hydroxide, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Alteromonas Ferment Extract, Phenethyl Alcohol, Escin, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e➀ Ingredients from organic farming | ➁ Made using organic ingredients | ➂ From natural essential oils | ➃ Pure mineral pigments\u003c\/small\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53461609185619,"sku":"185338","price":26.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/yKX1a4XzXEi6KkWoCPltT7VFbzBiD3yL.jpg?v=1776461591"},{"product_id":"bioactive-prebiotics-jelly-serum","title":"Bioactive Prebiotics Jelly Serum","description":"\u003cp\u003e\u003cem\u003e✨ This product is made to order — crafted especially for you.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNourish your skin from within with our \u003cstrong\u003eBioactive Prebiotics Jelly Serum\u003c\/strong\u003e — a lightweight, gel-based serum infused with prebiotics to balance your skin's microbiome, strengthen its protective barrier, and reveal a healthier, more radiant complexion.\u003c\/p\u003e\n\u003cp\u003eEnriched with Hyaluronic Acid and Sodium PCA, this refreshing jelly serum delivers a surge of hydration while soothing and calming the skin. Suitable for all skin types, it's the perfect everyday step for anyone looking to restore balance and glow.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupports and balances the skin's natural microbiome\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin's protective barrier\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and soothes dehydrated skin\u003c\/li\u003e\n\u003cli\u003ePromotes a radiant, healthy-looking complexion\u003c\/li\u003e\n\u003cli\u003eLightweight jelly texture — absorbs quickly\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrebiotics (Lactobacillus Ferment Lysate)\u003c\/strong\u003e — balances the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — intense hydration and plumping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — natural moisture-binding agent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water, Alcohol➁, Glycerin➁, Sodium PCA, Cellulose Gum, Algin, Lactobacillus Ferment Lysate, Parfum\/Fragrance, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Pogostemon Cablin Oil\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e➁ Made using organic ingredients\u003c\/small\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53469260349779,"sku":"185600","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/hmg20rCl-7QqXpmxruattYOaXWdwmtyj.jpg?v=1784494027"},{"product_id":"retinol-alternative-serum","title":"Retinol Alternative Serum","description":"An essential addition to any anti-aging skincare line, this Retinol Alternative serum is both potent and gentle. It meets the rising demand for high-performance anti-aging solutions while delivering visible, skin-enhancing results.\r\n\r\n\r\n\r\nDescription: This lightweight serum is designed to enhance the skin's appearance by refining texture and reducing the appearance of fine lines and dark spots. It is enriched with 2% Bidens Pilosa extract, a natural retinol alternative, aloe juice, jojoba oil, and rose myrtle extract to provide deep hydration, antioxidant support, and nourishment for a refreshed and radiant complexion. Apply a few drops to cleansed face morning and\/or evening.\r\n\r\n \r\nGentle retinol alternative, Reduces the appearance of fine lines, face-care, Serum (Type), Anti-age (Concern), Blemishes (Concern), All skin types (Skin type), Vitamin C (Active ingredients), Vitamin E (Active ingredients), Retinol Alternative (Active ingredients), Hyaluronic Acid (Active ingredients), Aloe Juice (Active ingredients), White (Packaging color)\r\n\r\nAloe Juice\r\n\r\nSodium PCA\r\n\r\nVitamin C\r\n\r\nHyaluronic Acid\r\n\r\nVitamin E\r\n\r\nBidens Pilosa Extract (Retinol Alternative)\r\n\r\nJojoba Oil\r\n\r\nRose Myrtle Extract\r\n\r\nAloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Propanediol, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Isoamyl Laurate, Bidens Pilosa Extract, Polyglyceryl-6 Behenate, Linum Usitatissimum Seed Oil, Parfum\/Fragrance, Cellulose, Aqua\/Water, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract➀, Lactic Acid, Xanthan Gum, Rhodomyrtus Tomentosa (Rose Myrtle) Fruit Extract, Caprylic\/Capric Triglyceride, Rosa Canina (Rosehip) Fruit Oil➀, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Tocopherol, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂\r\n\r\n\r\n\r\n➀Ingredients from organic Farming \r\n\r\n\r\n\r\n➁Made using organic ingredients \r\n\r\n\r\n\r\n➂From natural essential oils \r\n","brand":"Selfnamed","offers":[{"title":"Default","offer_id":54489911820627,"sku":"187310","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/osyUyhkzySc01wDcQQtJ7V6E-eWgck2r.jpg?v=1785884105"},{"product_id":"targeted-dark-spot-care-1-kojic-acid","title":"Targeted Dark Spot Care, 1% Kojic Acid","description":"The ideal product for any skincare line focused on skin pigmentation and uneven skin tone. Formulated with 1% kojic acid, it's designed to deliver a visibly smoother, more even complexion for your clients. This formula allows you to offer a targeted solution that builds trust and meets the growing demand for effective, specialized products.\r\n\r\n\r\n\r\nDescription: This potent serum is designed to lighten the appearance of existing dark spots and discoloration, and prevent the formation of new ones. It works to enhance skin tone for a visibly smoother, more even complexion. With a focus on targeted results, this serum is a must-have for anyone seeking to restore radiance and achieve a brighter look. \r\n\r\nApply a small amount directly to dark spots on clean, dry skin once daily in the evening. Follow with moisturizer and always use sunscreen during the day to protect skin, as kojic acid may increase sensitivity to sunlight.\r\nTargeted care, Brightening, face-care, Serum (Type), Dark spots (Concern), Mature (Skin type), Rosemary Oil (Active ingredients), Kojic Acid (Active ingredients), Vitamin C (Active ingredients), Vitamin E (Active ingredients), Sodium PCA  (Active ingredients), Betaine (Active ingredients), White (Packaging color)\r\n\r\nVitamin C\r\n\r\nVitamin E\r\n\r\nSea Buckthorn Oil\r\n\r\nRosemary Extract\r\n\r\nSodium PCA\r\n\r\nBetaine\r\n\r\nKojic Acid\r\n\r\nAqua\/Water, Simmondsia Chinensis (Jojoba) Seed Oil➀, Glycerin➁, Pentylene Glycol, Betaine, Isoamyl Laurate, Sodium PCA, Glyceryl Stearate Citrate, Kojic Acid, Sclerotium Gum, Parfum\/Fragrance, Xanthan Gum, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil➀, Ascorbyl Palmitate, Tocopherol, Sodium Phytate, Capsicum Annuum (Paprika) Fruit Extract*, Potassium Hydroxide, Helianthus Annuus (Sunflower) Seed Oil➀, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Limonene➂,  Citrus Limon Peel Oil, Benzyl Salicylate➂, Citral➂, Pogostemon Cablin Oil, Citrus Aurantium Peel Oil, Juniperus Virginiana Oil, Linalool➂, Cedrus Atlantica Oil\/Extract, Pinene➂\r\n\r\n\r\n\r\n➀Ingredients from organic Farming \r\n\r\n\r\n\r\n➁Made using organic ingredients \r\n\r\n\r\n\r\n➂From natural essential oils \r\n","brand":"Selfnamed","offers":[{"title":"Default","offer_id":54489912181075,"sku":"186218","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/51ABg3X5SiUN0eE3AkQymgLLUB9StizA.jpg?v=1785884110"},{"product_id":"collagen-boost-serum","title":"Collagen Boost Serum","description":"Whether you're a skincare enthusiast or someone with a minimalist approach, this serum will effortlessly fit into your daily routine. It is a great addition to your skincare routine to make skin appear both smoother and more plump, as well as feel comfortable and hydrated. Also suitable for using during beauty procedures.\r\n\r\n\r\n\r\nProduct description: gives your skin much needed hydration and a dose of powerful actives that help to support younger looking skin. The skin appears smoother and feels firmer. Light and quick-absorbing texture leaves the skin looking dewy and fresh. Apply to clean skin.\r\n\r\n\r\n\r\nCombine with: for maximum results, add Anti-Age Day Cream and Smoothing Eye Cream to the skincare routine.\r\nInnovative quick-absorbing texture, Replenishes moisture, face-care, Serum (Type), Anti-age (Concern), Dehydrated skin (Concern), Dry (Skin type), Mature (Skin type), Hyaluronic Acid (Active ingredients), Sodium PCA  (Active ingredients), White (Packaging color), Transparent (Packaging color)\r\n\r\nSodium PCA, Hyaluronic Acid, Sunflower Oil\r\n\r\nIngredients \/ INCI: Aqua, Glycerin➁, Caprylic\/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil➀, Pentylene Glycol, Cetearyl Alcohol, Glyceryl Stearate Citrate, Sodium PCA, Cellulose, Parfum, Hydrolyzed Hyaluronic Acid, Xanthan Gum, Glyceryl Caprylate, Nasturtium Officinale (Watercress) Flower\/Leaf Extract➀, Sambucus Nigra (Elder) Fruit Extract➀, Ascorbyl Palmitate, Sodium Hyaluronate, Sodium Phytate, Potassium Hydroxide, Linalool➂, Geraniol➂, Citronellol➂\r\n\r\n\r\n\r\n➀ Ingredients from organic farming\r\n\r\n➁ Made using organic ingredients\r\n\r\n➂ From natural essential oils\r\n","brand":"Selfnamed","offers":[{"title":"Default","offer_id":54489912312147,"sku":"216572","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/VbWCj-10EppT5KMLdwcF1ouGzuTQyi0v.jpg?v=1785884112"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/collections\/HTICocpDLyofFJYHxPPQyixIbDxFj24y.jpg?v=1786045491","url":"https:\/\/m2uskincare.co.uk\/es\/collections\/face-serums.oembed","provider":"M2U Skincare","version":"1.0","type":"link"}