{"title":"Serums","description":"\u003cp\u003eDiscover our range of high-performance serums, crafted to target specific skin concerns including ageing, hydration, dark spots, and more.\u003c\/p\u003e","products":[{"product_id":"peptide-anti-aging-serum","title":"Peptide Anti-Aging Serum|m2u skincare| filler in a bottle","description":"\u003ch2\u003e✨ The Serum That Remembers What Your Skin Used to Feel Like\u003c\/h2\u003e\u003cp\u003eYou catch yourself in the mirror — not with dread, but with a quiet wish. \u003cem\u003eWhat if my skin could feel the way it did before?\u003c\/em\u003e Softer. Firmer. Alive with that effortless glow.\u003c\/p\u003e\u003cp\u003eThat wish is exactly why we created this.\u003c\/p\u003e\u003cp\u003eOur \u003cstrong\u003ePeptide Anti-Aging Serum\u003c\/strong\u003e isn't made in bulk, sitting on a shelf waiting for you. 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Press it gently into your skin and let it do what it was made to do — bring back the version of your skin you thought was gone.\u003c\/p\u003e\u003cp\u003eThis isn't just skincare. It's a ritual. A promise. A return.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmoother. Firmer. 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Suitable for all skin types.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces the appearance of fine lines and crow's feet\u003c\/li\u003e\n\u003cli\u003eDiminishes signs of under-eye fatigue\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates the delicate eye area\u003c\/li\u003e\n\u003cli\u003eGentle retinol alternative — no irritation\u003c\/li\u003e\n\u003cli\u003eBrightens and refreshes for a more radiant look\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBidens Pilosa Extract\u003c\/strong\u003e — natural retinol alternative\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — intense hydration and plumping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Juice\u003c\/strong\u003e — soothes and calms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba \u0026amp; Castor Oil\u003c\/strong\u003e — nourish and soften\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C \u0026amp; E\u003c\/strong\u003e — antioxidant protection and brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\n\u003cp\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Coconut Alkanes, Pentylene Glycol, Aqua\/Water, Simmondsia Chinensis (Jojoba) Seed Oil➀, Sodium PCA, Polyglyceryl-6 Stearate, Glyceryl Stearate Citrate, Borago Officinalis (Borage) Seed Oil➀, Caprylic\/Capric Triglyceride, Dipalmitoyl Hydroxyproline, Ricinus Communis (Castor) Seed Oil, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Bidens Pilosa Extract, Linum Usitatissimum Seed Oil, Parfum\/Fragrance, CI 77163 (Bismuth Chloride Oxide)➃, Polyglyceryl-6 Behenate, Rhus Verniciflua Peel Cera, Xanthan Gum, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Cellulose, Tocopherol, Ascorbyl Palmitate, Potassium Hydroxide, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Alteromonas Ferment Extract, Phenethyl Alcohol, Escin, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e➀ Ingredients from organic farming | ➁ Made using organic ingredients | ➂ From natural essential oils | ➃ Pure mineral pigments\u003c\/small\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53461609185619,"sku":"185338","price":26.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/yKX1a4XzXEi6KkWoCPltT7VFbzBiD3yL.jpg?v=1776461591"},{"product_id":"bioactive-prebiotics-jelly-serum","title":"Bioactive Prebiotics Jelly Serum|Hyaluronic acid|protection barrier |M2U Skincare","description":"\u003cp\u003e\u003cem\u003e✨ This product is made to order — crafted especially for you.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNourish your skin from within with our \u003cstrong\u003eBioactive Prebiotics Jelly Serum\u003c\/strong\u003e — a lightweight, gel-based serum infused with prebiotics to balance your skin's microbiome, strengthen its protective barrier, and reveal a healthier, more radiant complexion.\u003c\/p\u003e\n\u003cp\u003eEnriched with Hyaluronic Acid and Sodium PCA, this refreshing jelly serum delivers a surge of hydration while soothing and calming the skin. 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For best results, follow with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e→ \u003cstrong\u003ePeptide Age-Defying Eye Cream\u003c\/strong\u003e — Target fine lines and crow's feet around the eyes\u003c\/li\u003e\n\u003cli\u003e→ \u003cstrong\u003eBoost Serum Collection Box\u003c\/strong\u003e — Complete your anti-ageing ritual with our full serum trio\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eYour skin deserves the full routine.\u003c\/strong\u003e Pair this serum with our complementary products for results that truly transform.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eHyaluronic Acid · Sodium Hyaluronate · Sodium PCA · Ascorbyl Palmitate · Sunflower Seed Oil · Watercress Extract · Elder Fruit Extract\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFormulated with ingredients from organic farming ➀ and natural essential oils ➂\u003c\/em\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":54211003580755,"sku":"216572","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/VbWCj-10EppT5KMLdwcF1ouGzuTQyi0v.jpg?v=1783313433"},{"product_id":"peptide-age-defying-eye-cream","title":"Peptide Age - Defying Eye Cream","description":"\u003ch2\u003eTurn Back the Clock Around Your Eyes\u003c\/h2\u003e\u003cp\u003eThe skin around your eyes tells your story — but it doesn't have to show your age. 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Pairs beautifully with your peptide serum for a complete anti-ageing ritual.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eHexapeptide-11 · Ascorbyl Palmitate (Vitamin C) · Tocopherol (Vitamin E) · Sodium PCA · Jojoba Seed Oil · Borage Seed Oil · Blueberry Seed Oil · Ginkgo Biloba Extract\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFormulated with ingredients from organic farming ➀ and natural essential oils ➁\u003c\/em\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":54211072000339,"sku":"216575","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/NOc5iQoUGD5qTgpY52XME7dAHGUHzlV7.jpg?v=1784503360"},{"product_id":"collagen-boost-serum","title":"Collagen Boost Serum","description":"Whether you're a skincare enthusiast or someone with a minimalist approach, this serum will effortlessly fit into your daily routine. It is a great addition to your skincare routine to make skin appear both smoother and more plump, as well as feel comfortable and hydrated. Also suitable for using during beauty procedures.\r\n\r\n\r\n\r\nProduct description: gives your skin much needed hydration and a dose of powerful actives that help to support younger looking skin. The skin appears smoother and feels firmer. Light and quick-absorbing texture leaves the skin looking dewy and fresh. Apply to clean skin.\r\n\r\n\r\n\r\nCombine with: for maximum results, add Anti-Age Day Cream and Smoothing Eye Cream to the skincare routine.\r\nInnovative quick-absorbing texture, Replenishes moisture, face-care, Serum (Type), Anti-age (Concern), Dehydrated skin (Concern), Dry (Skin type), Mature (Skin type), Hyaluronic Acid (Active ingredients), Sodium PCA  (Active ingredients), White (Packaging color), Transparent (Packaging color)\r\n\r\nSodium PCA, Hyaluronic Acid, Sunflower Oil\r\n\r\nIngredients \/ INCI: Aqua, Glycerin➁, Caprylic\/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil➀, Pentylene Glycol, Cetearyl Alcohol, Glyceryl Stearate Citrate, Sodium PCA, Cellulose, Parfum, Hydrolyzed Hyaluronic Acid, Xanthan Gum, Glyceryl Caprylate, Nasturtium Officinale (Watercress) Flower\/Leaf Extract➀, Sambucus Nigra (Elder) Fruit Extract➀, Ascorbyl Palmitate, Sodium Hyaluronate, Sodium Phytate, Potassium Hydroxide, Linalool➂, Geraniol➂, Citronellol➂\r\n\r\n\r\n\r\n➀ Ingredients from organic farming\r\n\r\n➁ Made using organic ingredients\r\n\r\n➂ From natural essential oils\r\n","brand":"Selfnamed","offers":[{"title":"Default","offer_id":54350378631507,"sku":"186220","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/5073\/1859\/files\/qmO6v_zk6d3afcS8gCtVzVheNJPCVPBB.jpg?v=1784495424"},{"product_id":"natural-retinol-alternative-oil-serum-1","title":"Natural Retinol Alternative Oil Serum","description":"\u003cp\u003e\u003cstrong\u003eYour skin's natural reset — without the irritation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMeet your new anti-ageing essential. 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Designed as a versatile day-to-night solution, it strengthens any anti-aging lineup.\r\n\r\n\r\n\r\nDescription:\r\n\r\n\r\n\r\nThis firming cream is powered by a clinical-grade peptide complex to help improve skin elasticity and reduce the appearance of fine lines and wrinkles. Designed for both morning and evening use, it delivers balanced hydration and visible plumping benefits in one formula. The lightweight yet nourishing texture absorbs easily, leaving the skin feeling smooth, supple, and revitalized throughout the day and night. By supporting the skin’s natural renewal processes, it helps promote a firmer, more youthful-looking complexion over time. Ideal for those seeking effective anti-aging care with minimal steps, this dual-action cream fits easily into any routine. 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